Feedback on Section B Mock Exam:- Lack of terminology (up tp 10 marks)
- Using exampls that are from OLD exemplar responses- this is very lazy amd these stats are now out-dated
- Referencing examples
- Focus on both- AUDIENCE and INSTITUTION
- Hardware and CONTENT
- Own opinion
- By far the biggest error was the lack of specific case study examples; evidence to support claims/ arugements!!! These need specific examples about content, statistics, figures (audience circulation)
What is the significance of proliferation in hardware and content for institutions and audiences within the media area in which you have studied?
Points that should have been covered:- positive and negative
- advances in technology-can do more, smartphones, iphones, tablets, technology is more accessible/easily available (audiences can access it on the move 24/7), Web 2.0, synergies and convergence
- Software: Apps-specific examples from each institution
- Fanzines: exist now due to proliferation in hardware and software and their accessibilty- examples: Audience: more demanding; they can prosume through sites such as youtube so they expect more from institutions, impatient
- how have institutions responded to these constant changing consumer/consumption habits?
- Rise in competition due to proliferation of hardware (Twitter, fanzines etc) and how institutions have overcome this?
- Production & distribution; advancements in printing process- has the internet meant a decrease in sale of institutions print products?
Use WIRED and ADOBE as an example
Refer to Alexa's web traffic
Section A:
30 minutes to watch the clip (4 times) and make times
Viewing 1: no notes
Viewing 2, 3, 4: make notes
40-45 minutes to write response
Talk about the four micro-elements:
- Mise-en-scene,
- Sound,
- Editing,
- Camera angles, movement and composition.
Possible Approaches:
- Can talk about the four sections seperately and have detailed examples.
- Or three or four key points in the clip and structure your detaile analysis around how micro features are used in the section of the drama.
- How micro contribute to macro (the three macro being; narrative, genre and representation).
Note taking idea:
the micro element | technique | example | meaning/impact
mise-en-scene
camera |
sound
editing |
Todorov Narrative Theory:
Disequilibrium: The period of instability and insecurity in a film's narrative.
Equilibrium: A state of peace and calm, which often exists at the beginning of a film's narrative.
Order in a film: Equilibrium, Disequilibrium, Overcoming Disequilibrium, New Equalibrium.
Other keywords:
Enigma: The question or mystery that is posed within a films narrative.
Iconography: The objects within a film that are used to evoke particular meanings.
Realism: Do the different techniques used work to make the piece realistic?
Verisimilitude: The construction of a believable world.
Stereotypes: How we expect people and places to be.
Protagonist: Main character (hero, what the narrative revolves around).
Antagonist: Opponent or competitor (something that stops the protagonist - group of people or virus)
I.e. Sentence: The iconography of the set design such as the space-ships helps to create verisimilitude within the diegesis; this also reflects the genre.
Camera Angle:
Angle: High / Low
Framing: Inside / Outside
Focus: Deep / Shallow
Movement: Tilt / Pan / Track
Shot Distance: ECU. CUM. US.
Connotations fit in really well with Mise-en-Scene, props location colours etc.
