Media Terminology

Semiotics - The science of signs (Roland Barthes, 1964)

Denotation: Rose - flower/garden plant (what it actually is)

Connotation: Rose - love, romance, passion (what it represents/meanings you asociate)

Micro -

Mise en scene: clothing, props, make up, hair, lighting and location

Sound: accent/dialect, music, sound effects and editing.

Camera Angle: movement and position.

Macro -  (all impact on one another)

• Narrative
• Representation
• Audience
• Genre

Four Focus Areas: Sound, Editing, Mise en scene, Camera angle etc.

Verismilitude - Realism
Proximity - Where they are on screen
Diegetic Sound - Sounds that are natural and part of the sequence (sound effects)
Non- diegetic Sound - Sounds that have been put on during editing (soundtrack)
Mode of Address - The way we talk to eachother
Direct mode of Address - Talking straight  to the audience

Example Sequence:
Micro Analysis:
Sound

• Mode of address is accentuated and flirtatious (stereotyped blonde)
• Music reflects the atmosphere, instrumental, seductive and flirty.
• Other woman is unsure what to say, awkward.

Editing

• Shot reverse shot, reaction shot and contrivertial shot.
• Length of shot/length of take.
• Establishing shot
• 180 degree rule
• Eyeline shot

Mise en scene

• Silk dressing gown
• Social class - kitchen, dress and necklace
• Lace lingerie
• One is in the kitchen (housewife) other is beautiful blonde (stereotype)

Camera Angles

• Close up - reaction
• Mid-shots - naked lady
• Over shoulder shots to see it from the woman's point of view of the blonde woman