Re-wording the Question
- What impact are technological developments having on music magazines - their audiences?
- How are these developments changing the way music magazines are produced/printed/exhibited and how does this change the way audiences consume them?
- convergence has lowered the consumer rate of printed magazines - accessability/portability
- convergence only exists because of web 2.0 (apps/tablets etc) multiplatform approaches
- synergy (radio and tv are synergy, put them together on a website and it's convergence)
- audiences are getting younger because new market trends are moving towards online products
- costs have risen for printing so they feel more inclined to move with the times
- new market trends have forced companies to develop to a new technological media
- will sell less hard copies because it'll be old information (new information is accessed faster online)
- some magazines may go corrupt (knitting magazine) because the audience won't be in touch with the new media technology and printing costs will prevent the company from surviving
- UGC (forums, polls and uploading images etc) - connecting the audience - prosumers.
- Awards: NME and Metal Hammer host and win award shows. - another form of synergy
- fans are rebelling against big mags and making their own "fanzines" consumers are the competetition
- inclined to make print mags AND website - financial burden is larger for magazines
- social networking sites (facebook, myspace etc) - synergy and convergence
- twitter is a enemy, we can follow the celeb directly instead of second hand info on websites
- prelifertation of media and websites, so many and so much choice - advertising competativeness
- NME and Metal Hammer have a USP which keeps their audiences gripped
- audience needs to feel beneficial - i.e. comeptitions etc (keeping them gripped)
- refer back to the future and the rupert murdoch quote in the essay
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