The exam question won't be specific to the magazine institution.
Will be preparing a case study on two different magazines.
Will learn how the magazines are produced, distributed, exhibited and consumed.
The importance of advertising will be a major feature.
Two music magazines;
Mainstream = IPC Media - 'NME' - wide variety of music so larger target market.
Niche = Future PLC - 'METAL HAMMER' - niche means smaller, focuses on certain genre.
Possible Questions:
How important is technological convergence for institutions and audiences?
With reference to your chosen case study consider how important interactivity is to media institutions?
What has the impact of increased connectivity been on the media production, distribution and exhibition process?
So... What is the future of the magazine market?
- Before looking into the two magazines in detail, you need to really understand the impact of the changing media.
WORK TO DO:
Produce a creative presentation discussing what you believe to be the future of magazines. Don't copy, research the topic in detail and come to your own conclusions using your findings. (quotes, statistics, audience research findings)
BE CREATIVE. Not nesicarily a PowerPoint.
No comments:
Post a Comment